Last updated: 3rd June, 2026

This Privacy Policy explains how Courage Factory Ltd. (trading as AmandaParker.co and Don’t Step on the Bluebells) ("we", "us", "our") collects, uses, and protects your personal information when you visit https://www.amandaparker.co, sign up to our newsletter, book a call, or purchase our services.

We are the data controller responsible for your personal information. If you have any questions, contact us at info@couragefactory.com or by post at Courage Factory Ltd., 7 Bell Yard, London WC2A 2JR, United Kingdom.

Summary

  • We collect the details you give us (such as your name and email) and basic technical data when you browse, through analytics cookies.

  • We use this information to provide our services, send you our newsletter (with your consent), respond to enquiries, and run our site.

  • We do not sell your personal information, and we do not buy data about you from third parties or use it for targeted advertising.

  • You have rights over your data, including access, correction, and deletion. See Your Rights below.

1. What information we collect

Information you give us. When you contact us, book a discovery call, sign up to our newsletter, or purchase a service, we collect the information you provide, which may include your name, email address, phone number, and billing address.

Information collected automatically. When you browse our site, we collect limited technical information through analytics cookies — your IP address, browser and device type, operating system, referring pages, the pages you view, and how you interact with the site. This helps us keep the site secure and understand how it is used.

Call recordings. Where we record or transcribe a coaching session, we do so only with your knowledge and consent, and we use the recording solely to deliver and support your coaching. You can ask us not to record, or to delete a recording, at any time.

We do not collect special category ("sensitive") data, buy personal information from data brokers or marketing partners, or collect precise GPS location.

2. How we use your information

We use your personal information to:

  • Provide and manage the services you request (coaching, Oracle readings, the Inner Authority Lab, and bookings).

  • Process payments for any services you purchase.

  • Send you our newsletter and marketing emails, where you have consented.

  • Respond to your enquiries and discovery-call requests.

  • Operate, secure, and improve our website.

  • Comply with our legal and tax obligations.

3. Our legal bases (UK and EU visitors)

Under the UK GDPR and EU GDPR, we rely on a valid legal basis for each way we use your information:

  • Consent — for sending you newsletters and marketing emails, and for setting analytics cookies.

  • Performance of a contract — for providing the paid services you've requested.

  • Legitimate interests — for responding to your enquiries and discovery-call requests (or taking steps prior to a contract), and for keeping our site secure.

  • Legal obligation — for keeping business records and meeting our tax duties.

You can withdraw consent at any time — unsubscribe via any marketing email, or change your cookie preferences on our site.

4. Who we share your information with

We do not sell your personal information. We share it only with the trusted service providers who help us run our business, under contract and only for the purposes we set:

  • Google Analytics — to measure and understand site usage.

  • Kit (ConvertKit) — to manage and send our newsletter.

  • KFH Accounting — to manage our bookkeeping and accounting.

  • Acuity Scheduling — to manage bookings and discovery calls.

  • Stripe — to process payments. We do not store your full card details ourselves.

  • Squarespace — our website host.We may also disclose information where required by law, or in connection with a sale or restructuring of our business.

5. Cookies and analytics

We use:

  • Essential cookies, which are needed for the site to function.

  • Analytics cookies (Google Analytics), which help us understand how visitors use the site.

Under UK and EU rules, analytics cookies require your consent. When you first visit, you'll see a cookie banner letting you accept or reject non-essential cookies, and you can change your choice at any time via [cookie settings link]. You can also opt out of Google Analytics using Google's browser add-on at https://tools.google.com/dlpage/gaoptout.

6. International data transfers

Some of our providers (such as Google) may process data outside the UK and EU. Where that happens, we ensure appropriate safeguards are in place — such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses — so your data receives an equivalent level of protection.

7. How long we keep your information

We keep personal information only as long as necessary:

  • Newsletter data — until you unsubscribe or ask us to delete it.

  • Enquiry and call correspondence — for 24 months after our last contact, then deleted.

  • Purchase and payment records — for 6 years, as required by UK tax and accounting law.

  • Analytics data — retained for 14 months, in line with our Google Analytics settings.

8. How we keep your information safe

We use appropriate technical and organizational measures to protect your information, including secure (HTTPS) connections and reputable processors. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your data.

9. Children

Our site and services are intended for adults. We do not knowingly collect data from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Your rights (UK and EU visitors)

Under the UK GDPR and EU GDPR, you have the right to:

  • Access the personal information we hold about you.

  • Correct inaccurate or incomplete information.

  • Request erasure of your data.

  • Restrict or object to our processing.

  • Data portability.

  • Withdraw consent at any time.

To exercise any of these rights, email info@couragefactory.com. We'll respond within one month. If you're unhappy with how we handle your data, you can complain to the UK's Information Commissioner's Office (ico.org.uk, 0303 123 1113), or, in the EU, your local data protection authority.

11. Your rights (US residents)

Depending on your state of residence, US privacy laws may give you the right to:

  • Know whether we process your personal information, and access a copy of it.

  • Correct inaccuracies in your personal information.

  • Request deletion of your personal information.

  • Opt out of the "sale" or "sharing" of personal information, and of targeted advertising.

  • Not be discriminated against for exercising these rights.

We do not sell or share your personal information for targeted advertising, and we have not done so. To exercise any of these rights, contact us at info@couragefactory.com.

12. Changes to this policy

We may update this policy from time to time. The "last updated" date above shows when it was last revised. If we make material changes, we'll post a notice on the site or notify you directly.

13. Contact us

For any privacy questions or to exercise your rights:

Courage Factory Ltd. 7 Bell Yard, London WC2A 2JR, United Kingdom info@couragefactory.co